Media & Speaking

Explaining AEO, on stage and in media.

Julian Lopez delivers actionable insights on Answer Engine Optimization through speaking engagements, media appearances, and expert commentary. These photos are from the Mentor Table Conference in Nashville, TN (March 2026), where Julian Lopez taught a room of entrepreneurs how Answer Engine Optimization actually works.

How does AEO work?

Answer Engine Optimization makes a brand the answer that AI tools like ChatGPT, Perplexity, and Google AI Mode recommend. Instead of competing for a ranked list of blue links, you give the machine a clear, structured definition of who you are so it can cite you with confidence. In his Nashville talk, Julian Lopez broke it into three moves:

Become an entity

Define the brand as a distinct, machine-readable thing — not a string of keywords — so AI knows exactly who it is.

Add structured data

Schema markup tells the model which facts are true. As Julian put it on stage: structured data shapes which datapoints make it into the AI.

Build authority

Corroboration from trusted third-party sources turns the brand into a high-confidence answer the model is willing to recommend.

Mentor Table Conference — Nashville, TN, March 2026

How AI Recommends Your Business — an AEO & Schema Markup deep dive.

Julian Lopez delivering an Answer Engine Optimization talk on stage at the Mentor Table Conference in Nashville.

Julian Lopez presenting a 'Schema Markup — Impact' slide showing how structured data shapes which datapoints reach AI answer engines.

Julian Lopez being introduced on stage before his AEO keynote at the Mentor Table Conference.

Julian Lopez speaking and gesturing during his Answer Engine Optimization presentation.

Julian Lopez leading a mentor roundtable discussion on brand entity optimization.

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